In October 2025, the Le Marais district welcomed a new burst of color. At the corner of Rue Vieille du Temple and Rue de Poitou, Marimekko opened its very first flagship store in Paris.
In a city that lives and breathes fashion, it was only a matter of time before Marimekko’s distinctive prints and colors found a home in Paris. And this is no ordinary store: our new flagship draws inspiration from the architecture of Marimekko’s Helsinki printing mill. The result is a striking contrast between bold hues and industrial materials, an urban canvas alive with Marimekko’s signature joie de vivre.
Marimekko opened its first-ever flagship store in Paris on Friday 24 October 2025. Located in one of the city’s most vibrant areas in Le Marais, the experiential retail space is the home of the Marimekko brand in the fashion capital. The new store acts as the heart of Marimekko brand culture with inspiring visual activations, engaging events, personalized service and a window to Marimekko’s joyful way of life and art of printmaking. The Le Marais flagship store carries the house’s lifestyle assortment from ready-to-wear, bags and accessories to home design.
The opening of a flagship store in Paris marks the latest step in Marimekko’s international expansion journey and will play an important role in reinforcing global brand awareness and positioning supporting the broader scaling of the Marimekko brand phenomenon and long-term growth across different channels and markets. The Marimekko Le Marais store adds to the company’s existing network of flagship stores in Helsinki, New York, Tokyo, Hong Kong, Sydney, Copenhagen and Stockholm. Overall, there are some 170 Marimekko stores and shop-in-shops around the world.
