Investors/Management/Management Group

Management Group

You can find the latest information about management shareholding here.

Tiina Alahuhta (b. 1981)

President & CEO

Employed by the company since 2005
D.Sc. (Tech.) h.c., M. Sc. (Econ), CEMS MIM

  • Chief Operating Officer (COO) and Member of Management Group, Marimekko, 2014–2015
  • Chief Marketing Officer (CMO) and Member of Management Group, Marimekko, 2012–2015
  • Head of PR, PR Manager, Marimekko, 2005–2012
  • Member of the Foundation Board, IMD Business School, 2018–
  • Member of the Board and People and Remuneration Committee, Finnair, 2019-2025
  • Member of the Board, Climate Leadership Coalition, 2022–
  • Member of the Board, Aalto University, 2025–
  • Member of the Board and Remuneration Committee, Kesko Corporation, 2025–
  • Member of the Board and Human Resources Committee, Sanoma Corporation, 2026–

Elina Anckar (b. 1968)

Chief Financial Officer (CFO)

Employed by the company since 2015
M. Sc. (Econ)

  • Director of Finance and HR, A-lehdet, 2013–2015
  • Vice President, Head of Business Control, Broadband Services Finland, TeliaSonera Finland, 2012–2013
  • Chief Financial Officer, Sodexo, 2007–2012
  • Country Controller, H&M Hennes & Mauritz, 2002–2007
  • Member of the Board, Next Games, 2019-2022
  • Member of the Board, Qt Group Plc, 2024– and Chair of Audit Committee, 2025–
  • Member of the Economy and Tax Committee, EK – Confederation of Finnish Industries, 2024–
  • Member of the Board, Tukikummit Foundation, 2025–
  • Member of the Board, AD-Museo Oy, 2026–

Rebekka Bay (b. 1969)

Chief Creative Officer, Creative Director

Employed by the company since 2020
BA (Hons) in Fashion

  • Creative Director, Uniqlo Global Innovation Center, 2017–2020
  • Head of Design and Product, Everlane (New York), 2015–2017
  • Creative Director EVP Gap Global Design, Gap (New York), 2012–2015
  • Creative Director, Bruuns Bazaar (Copenhagen), 2011–2012
  • Creative Director, COS (London), 2006–2011

Natacha Defrance (b. 1974)

Senior Vice President, Sales, Region East

Employed by the company since 2020
Master in Business Administration and Management

  • Head of Market Area, Vice President, Greater China, South Korea and South East Asia, Marimekko, 2020–2022
  • Vice President Retail (Greater China), Lacoste, 2016–2020
  • Head of Retail Operations (Hong Kong), Christian Dior Couture, 2013–2015
  • Regional Retail Performance Director (Asia Pacific), Van Cleef & Arpels, 2011–2013
  • Head of International Marketing and Strategic Studies, Chanel, 2006–2011

Noora Laurila (b. 1982)

Senior Vice President, Sales, Region West

Employed by the company since 2022
M. Sc. (International Business)

  • Nordic Business Development Director, L’Oréal Nordics, 2021–2022
  • Market Director & Country Lead, L’Oréal Finland, 2019–2021
  • Various positions in sales, marketing, and product management, L’Oréal Finland, L’Oréal Nordics & L’Oréal Denmark, 2008–2019.   

Sanna-Kaisa Niikko (b. 1986)

Chief Marketing Officer

Employed by the company since 2005
BA (English)

  • Global Creative Brand Marketing Director, Marimekko, 2018–2020
  • PR and Communications Senior Manager, Fiskars, 2018
  • Head of Community Management, Marimekko, 2018
  • Sales Manager, Ready-to-wear, bags and accessories, 2017; Marketing Manager, North America, 2016–2017; PR Manager 2015–2017; various positions in sales and marketing, 2005–2015, Marimekko
  • Member of the Board, Finnish Textile & Fashion 2022–, Chair of the Board 2026–
  • Member of the Board, EK – Confederation of Finnish Industries, 2026–

Karolin Stjerna (b. 1979)

Chief Operating Officer, Supply Chain

Employed by the company since 2026
M. Soc.Sc.

    • Chief of Operations (COO), GANNI A/S, 2021–2026
    • Supply Chain and Customer Service Director, GANNI A/S, 2018–2021
    • Head of Customer Service & Logistics, GANNI A/S, 2017–2018
    • Nordic Luxe Supply Chain Director, L’Oréal Denmark A/S, 2015–2017
    • Supply Chain Manager, L’Oréal Denmark A/S, 2014–2015
    • Credit and Customer Service Manager, L’Oréal Denmark A/S, 2012–2014
    • Various positions in demand planning and logistics in L’Oréal Denmark and in L’Oréal Sweden, 2004–2012

Tanya Strohmayer (b. 1970)

Chief People Officer

Employed by the company since 2017
BBA (Political Science, International Business)

  • Human Resources Director, Huurre, 2016–2017
  • Human Resources Director, Paulig, 2009–2016
  • Director, Human Resources and Communications, Starcut, 2008–2009
  • Various development and project management positions, Nokia, 2000–2008

Paula Ukonaho (b. 1987)

Chief Business Development Officer

Employed by the company since 2018
MA (Economics)

  • Head of Business Development, Marimekko, 2024–2025

  • Head of Transformation, Marimekko, 2021–2024

  • Head of Omnichannel Sales Development & Customer Journey, Marimekko, 2020–2021

  • Various business development positions, Marimekko, 2018–2020

  • Manager, Global Retail Development, Fiskars Group, 2015–2018

  • Strategy Consultant, Capgemini Invent United Kingdom & Finland, 2011–2015

  • Strategy Consultant, BearingPoint Finland, 2009–2011

Essi Weseri (b. 1984)

General Counsel

Employed by the company since 2021
LLM

  • General Counsel, Marimekko, 2021–
  • Lead Counsel, Packaging Materials Division, Stora Enso, 2021
  • Senior Legal Counsel, Paper Division, Stora Enso, 2018–2021
  • Legal Counsel, Altia, 2013–2018
  • Associate, Roschier Attorneys, 2008–2013
  • Member of the Legal Committee, Finland Chamber of Commerce, 2023–