A floral-themed lifestyle activation and Finnish-inspired aperitivo experience immersed in signature Marimekko prints and joyful way of life
For Milan Design Week 2026, Marimekko created a holistic lifestyle activation that blended design, gastronomy and culture into a joyful exploration of the art of flowers: Osteria Fiori di Marimekko. The playful activation invited visitors to immerse themselves in the creative lifestyle universe of Marimekko where the idea of flowers stretched from literal to abstract with the optimistic Marimekko way of life in full bloom. The activation highlighted one of Marimekko’s newest floral designs Kukasta kukkaan by Erja Hirvi in the form of bold textile installations and a shoppable curation of ceramics.
Flowers have played a significant role at the heart of Marimekko’s design DNA since the 60s. Osteria Fiori di Marimekko highlighted the ever-evolving role of flowers as a signature motif in Marimekko’s art of printmaking. The playful activation created a dynamic play of the senses: bold textile installations meet with a fragrant whiff of wisteria and jasmine blossoming in the garden while flower-infused beverages and aperitivo bites by Helsinki-based restaurant Maukku by Chef Maud Saddok referenced the shapes and colors of Marimekko floral prints. The Finnish-inspired aperitivo menu was enjoyed around the colorful surroundings, including a patio, a glazed terrace, a private dining room, and garden where daily Bocce tournaments excited those with a competitive spirit.
Introducing Kukasta kukkaan by Erja Hirvi
One of the focal points at Osteria Fiori di Marimekko was the new Kukasta kukkaan print by Erja Hirvi. The hand-painted flower pattern depicts a joyful ensemble of hand-painted blossoms, and its name translates to “from flower to flower”—a nod to the playful flit of bumblebees among summer blooms. Osteria Fiori di Marimekko showcased the print as bold textile installations, varied fabric elements and limited-edition tableware items ranging from small plates and espresso cups to playful 3D shaped plates that feature individual shapes of the Kukasta kukkaan print.
Images 2&3 by @andywaves
