Interim Report 1-9/2025, 31 October 2025:
“Marimekko’s net sales increased both in Finland and internationally in the third quarter, and our operating profit improved despite the continued challenging market situation.
Marimekko’s net sales in the third quarter increased by eight percent and amounted to EUR 50.8 million (47.2). In particular, the growth of wholesale sales both in Finland and internationally increased net sales, and wholesale sales increased by 15 percent in total. Growth in Finland was partly supported by non-recurring promotional deliveries in domestic wholesale sales, which were heavily focused on the first half of the year in the comparison year. In July–September, our omnichannel retail sales were on par with the good level of the comparison period: sales in Scandinavia and Europe increased, while retail sales in Finland fell short of the strong comparison period. Cumulative retail sales also increased in Finland in January–September. Total net sales in Finland grew by seven percent in the third quarter, while international net sales increased by eight percent.
Net sales growth increased operating profit, and in July–September our comparable operating profit improved by 14 percent to EUR 12.7 million (11.1), representing 24.9 percent of net sales (23.5).
In January–September, our net sales grew by five percent and amounted to EUR 134.8 million (128.6). Net sales growth improved our comparable operating profit, which increased to EUR 23.5 million (22.7), representing 17.5 percent of net sales (17.6).
In the third quarter, we continued our consistent work in building our international brand and growing and nurturing our customer community. The launch of the capsule collection featuring Maija Isola’s prints curated by Laila Gohar, originally presented with an impressive installation at Milan Design Week, was celebrated with in-store events in Stockholm and New York as well as a pop-up store in Paris. In Helsinki, events were organized for our customers during Helsinki Design Week in honor of our Artek collaboration collection and Marimekko’s Field of Flowers exhibition showcased at the Habitare design fair.
The Field of Flowers touring exhibition, which started in Japan early this year, presents Marimekko’s latest floral prints designs – the classics of the future – and continues to introduce new audiences to Marimekko’s art of printmaking. In the third quarter, in addition to Helsinki, the exhibition visited Taipei, Tokyo, Ho Chi Minh City and Osaka. Floral prints from the Field of Flowers exhibition were also seen at the fashion show featuring Marimekko’s summer 2026 collection held during Copenhagen Fashion Week in August, which attracted a large audience of international media, industry influencers and friends of Marimekko. In September, a Marimekko fashion show was held in Bangkok to celebrate our brand’s tenth anniversary in Thailand.
Omnichannel retail sales represents the core of Marimekko’s distribution strategy. Marimekko stores and online stores are either operated by our company itself or – especially in Asia – by our loose franchise partners. Store locations that cater to Marimekko’s target audience are essential for us, which is why we are constantly developing our store network. The third quarter saw the opening of a new Marimekko store in Taipei and six pop-up stores across Asia. After the review period, the opening of a new flagship store was celebrated in Hong Kong when the Marimekko store, opened on Leighton Road in the busy Causeway Bay area in 2012, found a renewed home on the same street. Asia plays an important role in our international growth strategy, and together with our partners, we continue to invest in the Asian markets, even though at the moment the uncertainty in the global economy is reflected in consumer behavior, especially in China. We see significant growth opportunities for Marimekko in Asia in the long-term.
In August, we launched Marimekko’s French-language online store well in advance of the first-ever Marimekko Paris flagship store opened in late October. Located in the popular area of Le Marais, the goal of the store is to strengthen our global brand awareness and support long-term growth across different channels and international markets.
At Marimekko, we believe that the winning brands of the future will be determined in challenging market conditions. We will continue our determined work and investments to expand the global Marimekko phenomenon and scale our profitable growth. Our good financial position and the positive development of our business provide us with excellent premises for this.”
Tiina Alahuhta-Kasko